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Independent Advisor Alliance Announces Partnership with Truelytics

CHARLOTTE, N.C. – December 9, 2019 – Independent Advisor Alliance (IAA) today announced a new strategic partnership with Truelytics, the premier Advisor Transition Management tool in the wealth management industry, to leverage their technology in IAA’s new mergers and acquisition (M&A) program. 

“We’re excited to combine our expertise with the technology of Truelytics’ platform to address the industry-wide need for M&A planning,” said Robert Russo, CEO and Founder of IAA. “We are the first super OSJ to directly partner with a technology vendor to create strategies for advisors to maximize their value, and we look forward to offering this program to our advisors to assist them with their business planning.” 

Designed to provide individualized recommendations to IAA’s more than 200 advisors, this new program will help maximize efficiency and capitalize on value by merging three key areas: planning, mergers and acquisition, and implementation.

Kyle Campbell, who joined IAA in September as VP of Mergers and Acquisitions, acknowledged that many firms lack the tools needed to gather and analyze the information needed to grow in these areas. 

“Most advisors don’t have the time or resources to invest in any M&A planning,” said Campbell. “Through our program, supported by Truelytics’ technology, we’re able to accurately analyze, value, benchmark and strengthen their business. Not only does this help improve their practice management which can increase their revenue, it also prepares them for acquisitions and succession planning so they can take advantage of the right opportunities at a time that’s right for them.” 

“Truelytics’ Advisor Transition Management Platform is the first end-to-end data-driven system to help wealth management enterprises recruit, grow, and retain advisory businesses while reducing time and costs related to transitions,” said Jeremi Karnell, President and COO of Truelytics. With over 7,000 independent financial advisory firms in our database, we are helping leading OSJs like IAA, accurately assess the transition readiness of affiliated firms and automate workflows related to recruiting, practice management, succession planning, and M&A.” 

About IAA 

Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 211 independent financial advisors in 22 states,

servicing a total of $9.2 billion of client assets of which $5.7 billion are assets under management as of November 2019. For more information, visit www.whyiaa.com. 


About Truelytics 

Truelytics is a B2B Enterprise SaaS startup located in Boston. Their Advisor Transition Management Platform is the first end-to-end data-driven system to help wealth management and insurance enterprises attract, retain, and support advisory businesses while also reducing time and costs related to transitions. For more information, visit www.truelytics.com.


About LPL
LPL Financial provided service to approximately $719 billion in brokerage and advisory assets as of September 30, 2019. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2019). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 16,349 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com

Independent Advisor Alliance and Truelytics are separate entities from LPL Financial. Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Independent Advisor Alliance, a registered independent advisor. 


Media Contact:
Dana Ryan
(888) 430-1555 x7014