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IAA Acquires Stake In $763M Firm

CHARLOTTE, NC – October 11, 2022 – Independent Advisor Alliance (IAA), a leading hybrid RIA firm, announced today that it has purchased a minority stake in GenWealth Financial Advisors. Led by founders John Shrewsbury and Janet Walker, GenWealth has 40 employees across offices in Arkansas, Louisiana, and Tennessee and manages more than $763 million in assets.

“IAA continues to tap into new markets and expand our firm through M&A activity and expansion of services. We’re focused on investments and strategic partnerships that align with our mission of providing value, support, and growth opportunities to advisors and their clients,” said Robert Russo, Founder and CEO of IAA. “Both IAA and GenWealth have exceptionally talented and results-oriented teams with a steadfast commitment to providing world-class guidance, support, and resources to their clients. We look forward to a like-minded and successful partnership for many years.”

Founded in 2005, GenWealth advisors provide clients with financial guidance, helping them realize and achieve their financial purpose and assisting them with leaving a legacy for generations to come.

“Our priority has always been to provide our clients with support, choice, and unparalleled resources,” said John Shrewsbury RICP®, Financial Advisor and Co-owner of GenWealth Financial Advisors. “It’s with their interest in mind that we made this transition. We are excited to join Independent Advisor Alliance and partner with one of the highest-caliber firms in the financial services industry to continue delivering first-class service to our clients.”

GenWealth will leverage IAA’s platform capabilities, advisor support services, technology, and scale to support the firm’s growth and service their clients.

Janet Walker RICP®, Financial Advisor and Co-owner of GenWealth Financial Advisors, added, “We look forward to leveraging IAA’s experience and knowledge to enhance our efficiencies, grow our business and support us strategically as we help our clients determine and work towards their financial future.”

Kyle Campbell, IAA’s Director of M&A and a certified valuation analyst, and Steve Gensler, Chief Innovation Officer, were instrumental in working together with GenWealth Financial Advisors to craft this partnership.

About IAA
Founded in 2013 in Charlotte, NC, Independent Advisor Alliance (IAA) is a leading hybrid firm strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. For more information, visit www.independentadvisoralliance.com.

About GenWealth Financial Advisors 

GenWealth Financial Advisors exists to help clients build toward financial independence and experience a more confident approach to their retirement plan. For more information, visit https://getreadyforthefuture.com/.



Media Contact:
Dana Ryan
Independent Advisor Alliance