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Independent Advisor Alliance Is The Choice Of Stay For IFP Advisors

CHARLOTTE, N.C. – December 10, 2018 – Independent Advisor Alliance (IAA), an office of supervisory jurisdiction on LPL Financial LLC’s hybrid registered investment advisor platform, today announced that they welcomed 51 advisors and $2.3 billion in assets from Independent Financial Partners (IFP) to their firm in 2018. 

IAA is already looking ahead to 2019, with an anticipated 17 advisors scheduled to commit in the first quarter.

“We’re proud to be the choice of stay for IFP advisors,” said Robert Russo, founder and CEO of Independent Advisor Alliance. “IFP advisors choosing to partner with IAA, and in turn continuing their relationship with LPL, are being proactive. They’re looking ahead to the future and determining that the resources we offer combined with our strong relationship with LPL is the best long-term solution for them and their clients. On top of that we believe we have the best transitions and advisor services team in the industry, so their onboarding process is seamless.” 

“There is a common theme to the conversations I have with IFP advisors who are considering a choice of stay with IAA,” said Michael Gordon, Managing Director of Business Development. “They’re looking for innovation and the latest in fintech, transparency and a culture of collaboration and support. We deliver on every one of those needs.” 


Advisors who have already transitioned to IAA from IFP have gained access to:

  • Full support services made possible by a 5:1 staff-to-advisor partner ratio
  • Partnerships with best-in-class companies 
  • A variety of business model options to choose from
  • Engagement, education and networking opportunities 
  • A culture of advocacy, transparency and autonomy

IAA added 10 new staff members in 2018 to support the increase in recruitment, ensuring they continue to provide exceptional client service. 

“Our number one priority is to provide customized and personal service. We truly care about our advisors so we’re not going to outsource customer service and relationships, we’re going to continue to keep the right staff-to-advisor partner ratio,” added Russo.


About IAA
Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 153 independent financial advisors in 19 states, servicing a total of more than $5 billion of client assets as of March 2018.


About LPL
LPL Financial provided service to approximately $615 billion in brokerage and advisory assets as of December 31, 2017. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2018). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 15,000 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com. 

Investment advice offered through Independent Advisor Alliance, a registered investment advisor and separate entity from LPL Financial. Securities offered through LPL Financial. Member FINRA/SIPC.


Media Contact:
Dana Ryan
(888) 430-1555 x7014