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Independent Advisor Alliance Launches Robo-Advisory Platform

CHARLOTTE, N.C. – June 10, 2019 – Independent Advisor Alliance (IAA) today announced that it has launched its own robo-advisory platform. This digital investing service, powered by Betterment for Advisors, provides advisors with a lower-cost investment management system, while still offering a personalized strategy and on-demand delivery of information for all clients, regardless of their investment goals. 

“We’re completely advisor-centric so we’re excited to provide an innovative, technology-driven service that enables advisors to create efficiencies and scale in their businesses while helping them deliver the best service,” said Robert Russo, CEO and Founder of IAA. “Our advisors who use this platform will save their time and their support staff’s time, allowing them to focus on their relationships with their clients.”

“This smart investment technology is simple and intuitive to use,” added Steve Gensler, Director of Strategic Solutions. “One of its distinct advantages is that advisors will be able to market the service with their own branding, so the experience for their clients will be seamless.” 

Additional advantages include:

  • Advisors’ ability to set pricing to fit their market
  • No account minimums, small account fees or trading fees
  • Secure, online 24/7 access to accounts
  • Globally diversified ETF investment portfolios
  • Reduction of workload on administrative tasks
  • Its appeal to younger, tech-savvy clients

“We’re excited to be partnering with Independent Advisor Alliance to further Betterment for Advisors’ mission of rethinking what advisors and technology can do together,” said Jon Stein, Founder & CEO of Betterment. “Betterment for Advisors technology enables advisors’ clients to see their investments in one place, track their progress, and make smart financial decisions alongside their guidance.”


About IAA
Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 175 independent financial advisors in 19 states, servicing a total of $8.1 billion of client assets of which $5 billion are assets under management as of June 2019. For more information, visit www.whyiaa.com.


About Betterment
Betterment for Advisors is a leading digital-first wealth management platform. By combining our technology with an advisor’s personal touch, we are reimagining what’s possible in wealth management. Our automated, tax-efficient portfolio management, paperless back office, and intuitive user experience empower advisors to grow their businesses and build deeper client relationships. Hundreds of firms trust Betterment for Advisors to custody and manage client assets. For more information visit www.advisors.betterment.com.


About LPL
LPL Financial provided service to approximately $615 billion in brokerage and advisory assets as of December 31, 2017. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2018). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 15,000 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com.  

Independent Advisor Alliance and Betterment are separate entities from LPL Financial. Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Independent Advisor Alliance, a registered independent advisor.


Media Contacts:
Dana Ryan
(888) 430-1555 x7014

Arielle Sobel
(717) 304-1143