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Independent Advisor Alliance Launches Robo-Advisory Platform

CHARLOTTE, N.C. – June 10, 2019 – Independent Advisor Alliance (IAA) today announced that it has launched its own robo-advisory platform. This digital investing service, powered by Betterment for Advisors, provides advisors with a lower-cost investment management system, while still offering a personalized strategy and on-demand delivery of information for all clients, regardless of their investment goals. 

“We’re completely advisor-centric so we’re excited to provide an innovative, technology-driven service that enables advisors to create efficiencies and scale in their businesses while helping them deliver the best service,” said Robert Russo, CEO and Founder of IAA. “Our advisors who use this platform will save their time and their support staff’s time, allowing them to focus on their relationships with their clients.”

“This smart investment technology is simple and intuitive to use,” added Steve Gensler, Director of Strategic Solutions. “One of its distinct advantages is that advisors will be able to market the service with their own branding, so the experience for their clients will be seamless.” 

Additional advantages include:

  • Advisors’ ability to set pricing to fit their market
  • No account minimums, small account fees or trading fees
  • Secure, online 24/7 access to accounts
  • Globally diversified ETF investment portfolios
  • Reduction of workload on administrative tasks
  • Its appeal to younger, tech-savvy clients

“We’re excited to be partnering with Independent Advisor Alliance to further Betterment for Advisors’ mission of rethinking what advisors and technology can do together,” said Jon Stein, Founder & CEO of Betterment. “Betterment for Advisors technology enables advisors’ clients to see their investments in one place, track their progress, and make smart financial decisions alongside their guidance.”

About Betterment
Betterment for Advisors is a leading digital-first wealth management platform. By combining our technology with an advisor’s personal touch, we are reimagining what’s possible in wealth management. Our automated, tax-efficient portfolio management, paperless back office, and intuitive user experience empower advisors to grow their businesses and build deeper client relationships. Hundreds of firms trust Betterment for Advisors to custody and manage client assets. For more information visit www.advisors.betterment.com.

About LPL

LPL Financial provided service to approximately $615 billion in brokerage and advisory assets as of December 31, 2017. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2018). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 15,000 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com.  

Independent Advisor Alliance and Betterment are separate entities from LPL Financial. Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Independent Advisor Alliance, a registered independent advisor.

About LPL Financial
LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer**. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL.com

*Achievement is based on annual production among LPL Advisors only.

**Based on total revenues, Financial Planning magazine June 1996-2020

Securities offered through LPL Financial, member FINRA/SIPC. Investment advisory services offered through Independent Advisor Alliance (IAA), a registered investment advisor. IAA and LPL are separate entities.

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