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Firm With $315M in Assets Joins IAA from Ameriprise

CHARLOTTE, N.C. – January 7, 2022 – Independent Advisor Alliance (IAA), an office of supervisory jurisdiction on LPL Financial LLC’s hybrid registered investment advisor platform, announced today that Liberty Point Advisors has joined its network of independent advisors from Ameriprise Financial. They report managing more than $315 million in advisory, brokerage, and retirement plan assets*.

Founded in 2017, this six-person team led by Patrick McGrory and Erin Mendez operates out of Vineland, NJ, serving clients in 23 states. Liberty Point Advisors’ mission is to accompany their clients through all stages of life, supporting them with the tools, resources, and guidance needed to pursue the financial freedom, flexibility, and legacy they desire.

The ability to make independent decisions in their clients’ best interest, as well as an attractive pricing structure, drove their decision to look for a new partner. 

“We value long-term relationships with our clients and strive to provide them with high-level concierge service through ongoing and engaging relationships. That, coupled with the freedom to operate independently while having the services needed to strategically execute on each client’s plan, meant finding the right partner,” said Patrick McGrory, CEO. “Ultimately, it came down to what was best for our clients. We did our due diligence, interviewing nearly twenty firms, and found IAA’s experience and knowledge most aligned with our needs and goals.” 

“Our services coupled with our pricing model enabled Liberty Point Advisors to make the move to be independent while retaining the benefits of partnership,” added Robert Russo, CEO and Founder of IAA. “We’re honored that Pat and Erin have chosen to put their trust in us and look forward to future collaborations and helping them serve their clients through sharing best practices and resources.”

Liberty Point Advisors also includes Financial Advisor Ian Klinger, Paraplanner Nancy Mastrolia, Client Relationship Manager Lisa McLinden, and Practice Manager Alyssa McAllister. Together, the team is committed to delivering holistic wealth and investment management planning advice in areas including insurance, tax issues, retirement planning, estate planning, and philanthropic endeavors.

*Reported assets have not been independently and fully verified by LPL Financial.

About IAA 

Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 150 partner firms, servicing more than $15 billion of client assets of which $11 billion are assets under management as of January 2022. For more information, visit www.independentadvisoralliance.com.


About LPL Financial

LPL Financial is a leader in the retail financial advice market and the nation’s largest independent broker/dealer**. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL.com

**Based on total revenues, Financial Planning magazine June 1996-2020

Securities offered through LPL Financial, member FINRA/SIPC. Investment advisory services offered through Independent Advisor Alliance (IAA), a registered investment advisor. IAA, Liberty Point Advisors, and LPL are separate entities.


Media Contact:
Dana Ryan
(888) 430-1555