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Independent Advisor Alliance to Enhance Transparency and Service with Orion Partnership

Charlotte-based Hybrid RIA Chooses Orion to Provide Portfolio Accounting Technology and Service

CHARLOTTE, N.C. – August 1, 2018Independent Advisor Alliance (IAA), an independent advisory firm on LPL Financial LLC’s hybrid registered investment advisor (RIA) platform, today announces its partnership with Orion Advisor Services LLC (Orion), the premier portfolio management technology solution provider for financial advisors, bringing Orion’s best-in-class software to IAA’s advisors.

IAA, an office of supervisory jurisdiction (OSJ), will take advantage of Orion’s tools to enable their advisors to offer sophisticated, custom-built portfolios to investors; shoulder the burden of back-office work through automation and time-saving integrations; and capture a clearer view of managed assets.

“IAA chose Orion as our technology solution because they understand the unique challenges of a growing, hybrid RIA,” said Robert Russo, IAA’s founder and CEO. “Orion’s commitment to integration allowed us to build a custom tech stack that gives our advisors a complete picture of their clients’ portfolios, which aligns with our focus on providing an exceptional and transparent client experience.”

Orion’s offerings also meet IAA’s need for sophisticated fee calculation and billing, trading and rebalancing, one-stop reporting, and compliance oversight capabilities. 

Eric Clarke, founder and CEO of Orion, said he looks forward to helping IAA with its technology needs. “The complexity of IAA’s supervisory and client experience obligations requires a comprehensive and flexible platform that can be tailored to meet their demands for transparency and customization. This partnership will give IAA the tools it needs to continue its growth.


About Independent Advisor Alliance

Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2007, today IAA serves more than 120 independent financial advisors in 14 states, servicing a total of more than $5 billion of client assets as of March 2018.


About Orion Advisor Services

Orion Advisor Services, LLC (Orion) is the premier portfolio accounting service provider for advisors. Orion frees advisors from back-office tedium so they can enjoy their business again by devoting their time and energy to better serving clients. Orion provides the integrated and fully customizable technology solutions that advisors need to build great advisory firms. Orion’s technology solutions empower more than $675 billion in AUA, and over 2 million accounts. For more information, please visit www.orionadvisor.com.


About LPL

LPL Financial provided service to approximately $615 billion in brokerage and advisory assets as of December 31, 2017. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2018). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 15,000 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com. 

Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Independent Advisor Alliance, a registered investment advisor. Independent Advisor Alliance and Orion Advisor Services are separate entities from LPL Financial.


Media Contact for Orion: Media Contact for IAA:
Jimmy Moock
Gregory FCA for Orion Advisor Services
P: 610-228-2125
M: 610-348-7849


Media Contact for IAA:
Dana Ryan
Media Relations
Independent Advisor Alliance
P: 888-430-1555 x7014