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Independent Advisor Alliance Names Steve Gensler Director of Strategic Solutions

CHARLOTTE, N.C. – November 8, 2018 – Independent Advisor Alliance (IAA), an office of supervisory jurisdiction on LPL Financial LLC’s hybrid registered investment advisor platform, today announced Steve Gensler has joined the firm as Director of Strategic Solutions.

In this newly created position, Gensler will build upon IAA’s ability to create personalization and customization tools for advisors by creating synergies and efficiencies between financial planning, insurance, and mergers and acquisition.

“IAA is committed to bringing innovation to the financial services industry while providing the best platform for its advisors,” said Robert Russo, IAA’s Founder and CEO. “Steve brings consulting, technology and financial planning experience and is well positioned to develop and lead IAA’s efforts to continue providing innovative and customizable financial planning strategies.” 

Gensler has nearly two decades of experience in the financial services industry. He spent the last 12 in a variety of leadership roles at LPL, including Vice President of Product Management, Vice President of Retirement Partners and Vice President of Financial Planning where he led a team responsible for the development and execution of all aspects of financial planning support in addition to working with advisors to create and implement customized planning strategies. 

“Behind every account is an investor with goals,” said Gensler. “Clients expect and deserve personalized and comprehensive financial counseling on how to work towards them. IAA has long recognized the age of simply giving advice on investment selection is over, and I’m excited to join the IAA team as they continue to lead the industry in providing customer-focused innovation.”

Steve holds a BS in Psychology, an MBA, a Graduate Certificate in Personal Financial Planning, an MBSA in Financial and Tax Planning, and a Graduate Certificate in Human Resource Management. He is a CFP® Practitioner and is FINRA series 7 and 24 registered with LPL Financial and series 66 registered with both LPL Financial and IAA. He is licensed as well for South Carolina life insurance.


About IAA
Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 146 independent financial advisors in 18 states, servicing a total of more than $5 billion of client assets as of March 2018.


About LPL
LPL Financial provided service to approximately $615 billion in brokerage and advisory assets as of December 31, 2017. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2018). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 15,000 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com. 

Investment advice offered through Independent Advisor Alliance, a registered investment advisor and separate entity from LPL Financial. Securities offered through LPL Financial. Member FINRA/SIPC.


Media Contact:
Dana Ryan
(888) 430-1555 x7014