CHARLOTTE, N.C. – December 8, 2020 – Independent Advisor Alliance (IAA) today announced that Jeff Pitt has joined the IAA team as Business Consultant. In this role, Pitt will strategize with advisors to optimize the growth, scale, and profitability of their business.
IAA oversees more than $11B in client assets for their 138 partner firms. The firm’s rapid growth has been fueled by advisors looking for autonomy and control over their business while having the support and services they need to grow. The appointment of Pitt to this role is in keeping with IAA’s commitment to partnering with advisors to customize the support and technology that best fit each advisor’s unique needs.
“The financial industry is increasing in its complexity and regulatory needs, so advisors must be able to navigate and adapt to a rapidly changing environment to run a successful practice,” said Robert Russo, CEO and Founder of IAA. “Jeff will work closely with advisors, helping them to take advantage of the technology and support services IAA offers, navigate any complexities, and act as an advocate on their behalf when needed.”
“I’m excited to join a firm that cares about their advisors and are passionate about the work that they do,” said Jeff Pitt. “IAA offers a comprehensive set of solutions that really work for what advisors need, and their dedication to personalized service and relationship management are unparalleled. That, combined with the firm’s growth trajectory and a positive and collaborative office culture, made it an opportunity I couldn’t pass up.”
Prior to joining IAA, Pitt served in several roles at LPL Financial, most recently as Vice President of Business Consulting for Large Enterprises. In this role he provided 11 firms representing approximately $70B in AUM with strategic support to help optimize their growth and profitability. Other positions previously held at LPL include Sr. Internal Regional Director and Business Development Associate. From 2014 to 2018, Pitt served as an Internal Investment Consultant at TIAA where he covered their southeast region, with a focus on driving asset growth and advisor adoption of TIAA’s managed account platforms.
Pitt earned a B.S. in Marketing Management from East Carolina University and an MBA from Darla Moore School of Business at the University of South Carolina.
Pitt joins two recent additions to the IAA team, Marketing Coordinator Allison Bujorian and Brand Strategist Cara Siliakus.
About IAA
Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2013, today IAA serves 138 partner firms, servicing more than $11.2 billion of client assets of which $6.9 billion are assets under management as of November 2020. For more information, visit www.independentadvisoralliance.com.
About LPL
LPL Financial provided service to approximately $670 billion in brokerage and advisory assets as of March 31, 2020. LPL is the nation’s largest independent broker-dealer (based on total revenues, Financial Planning magazine June 1996-2020). The Company provides proprietary technology, comprehensive clearing services, practice management programs and training, and independent research to more than 16,763 financial advisors and over 700 financial institutions. LPL Financial and its affiliates have primary offices in Boston, Fort Mill, and San Diego. For more information, visit www.lpl.com.
Securities offered through LPL Financial, member FINRA/SIPC. Investment advisory services offered through Independent Advisor Alliance (IAA), a registered investment advisor. IAA and LPL are separate entities.
Media Contact:
Dana Ryan
(888) 430-1555 x7014
dryan@iaaria.com