This is a helpful resource for financial advisors who are looking to build their brand or refresh their current one.

Financial advisors need to have modern and consistent branding in order to stay competitive and relevant in today’s ever-evolving world. This resource was created to educate and provide guidance in the following areas:

• What branding is
• The importance of a brand
• Building a brand
• The visual elements of a brand
• Where to apply the elements of a brand

*For bonus content, we’ve included a branding checklist to keep track of all the items that will help financial advisors build a brand.