Marketing Associate
We’re looking for a strategic and creative Marketing Associate to join our team, focusing on delivering tailored content to financial advisors. This role is essential for communicating the value of our IT and cybersecurity solutions, business development initiatives, and comprehensive advisor services. If you have a passion for marketing, a knack for storytelling, and thrive in a fast-paced, collaborative environment, we’d love to hear from you. Experience with traditional and digital marketing tactics is required, and familiarity with financial services or advisor-focused content is a plus.
Specifics Areas Of Responsibility Include, But Are Not Limited To:
- Business Development Support
- Partner with the IAA Business Development team to create content that supports the recruitment of new advisors.
- Develop presentations, case studies, and marketing collateral to showcase the benefits of partnering with IAA.
- Assist in crafting email campaigns and outreach materials to engage prospective advisors.
- IAA Advisor Solutions
- Communicate the value of IAA’s programs and services (e.g., W2 Program, Digital Marketing Services, Admin Solutions, M&A, recruitment, and hiring) to existing partner firms.
- Create content such as newsletters, webinars, and social media posts to keep advisors informed and engaged.
- Collaborate with internal teams to ensure consistent messaging across all platforms.
- Sage Insurance Partners (SIP)
- Support the promotion of insurance solutions (life, disability, property and casualty, long-term care, and fixed annuities) to financial advisors and their clients.
- Develop content that highlights the benefits of holistic planning and insurance solutions.
- Work with the SIP team to create educational resources and marketing materials.
- We Handle Tech: 4 Advisors (IT & Cybersecurity Solutions)
- Develop and produce content that highlights our IT and cybersecurity solutions tailored to financial advisors.
- Create educational materials, such as blog posts, videos, and infographics, to help advisors understand the importance of cybersecurity and tech support.
- Collaborate with the tech team to ensure accurate and compelling messaging.
- Traditional & Digital Marketing Execution
- Implement a mix of traditional and digital marketing tactics, including email campaigns, social media, web content, and print materials.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
- Stay up-to-date on industry trends and best practices to ensure our content remains relevant and impactful.
If you’re ready to bring your marketing expertise to a dynamic team focused on supporting financial advisors, we encourage you to apply!