Robert Russo Leads Session at LPL Financial National Conference

CHARLOTTE, N.C. — September 8, 2015 — Robert Russo, founder and CEO of Independent Advisor Alliance, recently attended LPL Financial’s Focus 2015, one of the financial industry’s premier events and the largest annual conference hosted by LPL, the nation’s largest independent broker-dealer*. Russo was among a select group of top-tier LPL financial advisors invited to lead sessions at the conference, which was hosted in Boston from July 26 to 29.

Russo led the session, “Convert with Confidence – What to Expect When Going Hybrid,” in which he shared the logistics and best practices in converting to the hybrid platform.

Approximately 4,000 industry professionals from around the country gathered at Focus to learn new strategies and skills, expand knowledge in numerous product areas, network with peers and industry experts and discuss the most relevant opportunities and challenges facing the financial services industry.

“Attending LPL’s annual Focus conference provided a great opportunity to engage with industry leaders and peers and I welcomed the chance to share my experience with LPL’s hybrid RIA platform,” said Russo. “At IAA, we have a strong pipeline of new advisors lured by the independence and support that can be provided from the hybrid RIA platform. Part of what I am always doing is demystifying the RIA world so that advisors can realize the opportunities and advantages of the model so that they can best serve their clients with objective financial advice.”

*Based on total revenues, Financial Planning magazine, June 1996-2015

About the Independent Advisor Alliance
Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. Through its hybrid RIA model, IAA provides its affiliated advisors with a broad range of customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2007, today IAA serves more than 50 independent LPL financial advisors throughout the Carolinas, servicing a total of more than $1.5 billion of retail client asset, and seeks to grow as a destination for independent advisors throughout the Southeast. In addition to its founder and CEO Robert Russo, IAA employs a full-time staff of 11. For more information, visit

About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), is a leader in the financial advice market and serves $486 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,100 independent financial advisors and more than 700 banks and credit unions. LPL Financial is the nation’s largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $112 billion in retail assets served, and acts as an independent consultant to over an estimated 40,000 retirement plans with an estimated $120 billion in retirement plan assets served, as of March 31, 2015. In addition, LPL Financial supports approximately 4,300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,385 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit

Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through Independent Advisor Alliance, a Registered Investment Advisor. Independent Advisor Alliance is a separate entity from LPL Financial.

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