Independent Advisor Alliance Names Sean Brennan Director of Marketing and Branding

CHARLOTTE, N.C. – December 3, 2018 – Independent Advisor Alliance (IAA), an office of supervisory jurisdiction on LPL Financial LLC’s hybrid registered investment advisor platform, today announced Sean Brennan has joined the firm as Director of Marketing and Branding.

In this newly created position, Brennan leads the development and implementation of IAA’s marketing, brand development, and social media strategies.

“Sean is a creative and seasoned visionary who will help IAA build a differentiated marketing plan for our firm and our network of advisors,” said Robert Russo, IAA’s Founder and CEO. “We’re excited to have Sean join the team as we continue to transform and lead the IAA brand into the future.”

Brennan brings over 24 years of marketing, design, and branding experience to IAA. He has held various roles in the financial services and technology sectors, most recently serving as the Director of Marketing and the in-house Design Group at Independent Financial Partners where he established the firm’s marketing strategies, graphic and web design services, brand development, and messaging and positioning, from the ground up.

“It’s exciting and refreshing to work at a firm that truly understands and values the strategic use of marketing and branding as a differentiating force to support the firm’s business objectives,” said Brennan. “Even more inspiring is Robert’s vision and commitment to utilizing marketing and branding as a core, foundational component to the success of the firm and advisors. I look forward to building relationships with IAA advisors and supporting and collaborating with the IAA team.”

Brennan holds both an MS in Communication Design and an MPS in Design Management from Pratt Institute and a BFA in Graphic Design from Ringling College of Art and Design.

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