Independent Advisor Alliance Announces Partnership with Vanguard

Charlotte, N.C. (March 20, 2015)- Independent Advisor Alliance (IAA), the largest LPL hybrid branch office in the Carolinas, announced today that it has partnered with Vanguard to utilize the firms ETF strategic model portfolio solutions.

The partnership gives IAA advisors the ability to access a well-respected industry leader in financial research and money management at a more intimate level. IAAs advisors will benefit from Vanguards thought leadership in portfolio construction, asset allocation and investment methodology.

This partnership allows our advisors to offer a money management solution in-house from a brand that our clients know and trust, says Robert Russo, managing partner of IAA. We believe the day of hiring one or two in-house CFAs to run a portfolio has passed. Utilizing Vanguards strategies gives our advisors an enhanced ability to serve their clients.

Mike Lucci, a principal in Vanguards Financial Advisor Services unit, says, We are thrilled that IAA has selected Vanguard and look forward to helping them bring our long-term investment approach to their clients.

About Independent Advisor Alliance:

The Independent Advisor Alliance is a community hybrid RIA solution that fosters a dynamic, supportive environment for successful independent financial advisors.

The Independent Advisor Alliance is powered by the resources of LPL Financial, the nations largest independent broker/dealer.* LPL is an enabling partner to more than 13,500 financial advisors and approximately700 financial institutions.

* As reported by Financial Planning magazine, June1996-2014, based on total revenue.

About Vanguard:

Vanguard, headquartered in Valley Forge, Pennsylvania, is one of the worlds largest investment management companies. Vanguard manages approximately $3 trillion in U.S. mutual fund assets, including more than $434 billion in ETF assets.* The firm offers more than 160 funds to U.S. investors and more than 120 additional funds in non-U.S. markets. For more information, visit

*All asset figures are as of January 31, 2015.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through Independent Advisor Alliance, a registered investment advisor. LPL Financial, Independent Advisor Alliance, and Vanguard are separate entities.

All investing is subject to risk, including the possible loss of the money you invest.


Holly Curtis, Relationship Manager, Independent Advisor


Integrity. Transparency. Choice.