Charlotte-Based Hybrid RIA Firm Celebrates Success in 2015

Independent Advisor Alliance [IAA], a community hybrid solution in the Carolinas founded by Robert Russo, AAMS, CRPS®, AIF®, experienced impressive growth in 2015.

Independent Advisor Alliance is strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. Through its hybrid RIA model, IAA provides its affiliated advisors with a broad range of customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. The Independent Advisor Alliance is powered by the resources of LPL Financial, the nation’s largest independent broker/dealer.* LPL is an enabling partner to more than 14,100 financial advisors and approximately 700 financial institutions.

Over the past year, Independent Advisor Alliance grew its expanding regional base by 18 advisors and is expecting to see a similar upward trend in 2016. The growth can be contributed to business development efforts and value, brand recognition and reputation, personalized service, and a solid transition process. Ty Hensley, a newly transitioned advisor with Blackbridge Financial stated, “IAA has demonstrated that their turn-key transition program is a formula for success. They were with me from day one of my decision and once it was ‘game time’, we relied on their amazing team to coordinate all aspects of our move.” On IAA’s client-based service model, John Black of Palmetto Investment Consultants, LLC stated, “With our proximity to IAA’s nearby Charlotte headquarters, we are enjoying the personalized service and support that kind of proximity can provide.”

IAA has been recognized by the LPL Financial Large Enterprise Division as being the largest hybrid LPL branch office located in the Carolinas, the top hybrid RIA firm affiliated with LPL for Engagement [an index based on advisors’ use of LPL platforms and systems] and high ranking on the Ramping Index [index based on rate at which advisors’ clients transition to LPL].**

Robert Russo, Founder and CEO of Independent Advisor Alliance, has served as an OSJ (Office of Supervisory Jurisdiction) since IAA’s inception.  Robert is a member of LPL Financial’s Executive Council, which comprises the top 1% of its advisors based on total gross production. In 2012 he was named LPL Advocate of the Year and in 2015, he was named among InvestmentNews “40 Under 40”.***

For more information on Independent Advisor Alliance, please visit

* As reported by Financial Planning magazine, June 1996-2015, based on total revenue.

** Per LPL Financial Large Enterprise Division, 2015

*** Investment News 40 under 40 is awarded based on accomplishment to date, contribution to the industry, leadership and promise as defined by Investment News.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through Independent Advisor Alliance, a registered investment advisor. Independent Advisor Alliance, Blackbridge Financial and Palmetto Investment Consultants, LLC are separate entities from LPL Financial.

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