Marketing Strategy

July 8, 2025
Paul Nashawaty

How IAA Fosters Growth and Community for Independent Financial Advisors

At Independent Advisor Alliance (IAA), independence means both freedom and fellowship. We understand that while autonomy empowers advisors to chart their own path, true success comes from shared resources, collective wisdom, and genuine human connection.

September 15, 2023
Gabby Tschirky

An Introduction to Niche Marketing

One of the biggest opportunities for growth as a financial advisor is establishing and fostering one or more niche markets. While not necessary, many advisors have found it beneficial for the growth of their business – especially when it comes to standing out amongst their peers. Here’s an introduction to some of the ways you can use a niche to bolster your outreach efforts.